A Trusted Voice
In and Beyond the
Rodeo Arena
Professional Rodeo Athlete • Broadcaster • Speaker
Sharing the grit, stories, and purpose shaping the modern Western way of life — in the arena, on the microphone, and everywhere in between.
Athlete
Championship breakaway roper with arena grit, precision, and relentless drive.
Podcast
In The LOOP: candid, unfiltered conversations from the Western world.
Speaking
Inspiring keynote speeches on relentless courage, faith, and leadership.
Jordan Jo Hollabaugh: Grit, Grace, and the Western Way of Life
In The LOOP Podcast
Real, unfiltered conversations straight from the Western world. Bringing you inside the rodeo arena, the business of agriculture, and the lives of the people who live and love this lifestyle every single day.
The Four Pillars of Impact
From the championship arena dirt to national broadcasts, keynote stages, and faith-rooted western streetwear.
Championship Breakaway Roper
Competing at the highest professional rodeo level with elite equine athleticism, heritage roping lineage, and relentless dedication to the sport.
- Pro Rodeo Record & Championship Titles
- Elite Equine String & Arena Training
- Heritage Roping Mindset & Work Ethic
In The LOOP Podcast & Host
Hosting one of the top Western podcasts alongside national broadcast sideline reporting, television analysis, and genuine storytelling.
- Top 1% Ranked Western Industry Show
- 100+ High-Impact Studio Episodes
- National Broadcast Analysis & Sideline
Cowgirl Armor Apparel
Built for Grit. Styled for Grace. A faith-rooted Western streetwear lifestyle brand empowering women to wear their armor with confidence.
- Signature Heavyweight Hoodies & Drops
- Arena Trucker Caps & Headwear
- Faith-Rooted Western Lifestyle Mission
Keynotes, Leadership & Emcee
Empowering collegiate, corporate, and youth audiences with actionable lessons from high-pressure arena competition and purposeful living.
- Arena Mindset, Discipline & Resilience
- High-Energy Event Hosting & Emcee
- Faith & Female Leadership Principles
As Seen With & Brand Partners
National broadcast appearances, championship rodeo coverage, and trusted industry partners championing the Western heritage.
Proud to Ride With
Consistently focus and intentionally expand daily in gratitude, abundance, success, commitment and discipline.
Shop With Jordan's Codes
Support the brands that support the ride — use these codes at checkout. Tap a code to copy it.
Lucky Chuck Socks
Use codeShop Lucky Chuck Socks →
Equine Health Solutions
Use codeShop Equine Health Solutions →
Fringe
Use codeEnter at checkout
Montana Silversmiths
Use codeEnter at checkout
Broadcast & Hosting Reel
Television rodeo broadcasting, in-arena sports analysis, and athlete feature interviews across major networks.
Latest From Jordan's World
New Episodes Every Week
Fresh conversations with rodeo athletes, industry leaders, and Western entrepreneurs.
Listen Now →IN THE ARENATitles & Results
From Cheyenne Frontier Days to The American — the wins behind the career.
See Results →COWGIRL ARMORLatest Collection Drop
New heavy-knit hoodies, arena truckers, and faith-rooted Western drops.
Shop Cowgirl Armor →Where To Start
Athlete
Pro Breakaway Roper
Broadcaster
TV & Rodeo Analyst
Podcast Host
In The LOOP
Brand Partner
Sponsorships & Ambassador
Marketing Strategist
Fabrizio Marketing
Founder
Cowgirl Armor
Frequently Asked Questions
Everything you need to know about partnering with Jordan Jo, booking keynote speaking, guest spots on In The LOOP, and Cowgirl Armor.
Have a specific question?
Our team is available for custom speaking requests, media kits, and sponsorship packages.
Get In Touch Directly →In The LOOP is Jordan Jo Hollabaugh's podcast bringing real, unfiltered conversations from the Western world — hosting world champions, innovators, founders, and purpose-driven voices. Available on Spotify, Apple Podcasts, and YouTube.
AMERICAN HAT WEEKLY GIVEAWAY
Opens November 3, 2026 at 8:00 am
Sign Up for the American Hat x In The LOOP Giveaway!
Official rules
We’re teaming up with American Hat Company to celebrate the Positive Times moments from each episode of In The LOOP — and we’re giving one away every week.
Here’s how to enter:
-
Watch this week’s episode
-
Comment your favorite “positive times moment”
-
Fill out the form found on the link to the button below
New giveaway every Wednesday
Winner announced every Tuesday
Winners are eligible to receive one hat during the duration of the giveaway.
Entries open November 3, 2026 at 8:00 am. Check back then!
Let's Build Something Meaningful.
Open to keynote speaking engagements, podcast sponsorships, brand partnerships, media, and strategic consulting.
Social Media Partners
Follow the brands riding alongside Jordan this season.
Wrangler
@wranglerYETI
@yetiPurina
@purinaMontana Silversmiths
@montanasilversmithsAgTruck Trader
@agtrucktraderEquine Health Solutions
@equinehealthsolutionRattler Ropes
@rattlerropeCowgirl Armor
@cowgirlarmor